I don’t get some of the comments here, if this drama was a flop, Domestic audience would be shredding it apart by now and calling it that. King got shredded apart and was labeled failure by their domestic audience in episode 8. This hasn’t been declared that yet. I don’t think this will get that verdict or response but sure lets wait and see. Kim Soo Hyun’s brand value will remain intact, Seo Ye Ji’s starts are rising at speed of light…if TVN was bleeding money, it would be all over news portals right now, so they are using advertising breaks to add more revenue, why not, people are searching what Seo Ye Ji is wearing, their brands and everything, there’s money there, if it offsets their cost, so what’s the matter. Better than the PPL that got shoved through our throats in King. Lets wait for that before pretending we know how hit and flop in South Korea works more than them. Having said that, Lee Min Ho will not suffer a set back either. Reason is simply, people who like him never liked him for his great acting anyway, he was always a passable actor with mad visuals, no personal life controversy, he is a great guy and that hasn’t changed. Koala is biased but so are the comments. At the end of the day, just go and see how domestic audience react to something or the media. There’s your answer to hit and flop.